Encore How One Handbag Carried A Woman To Major Success

MinkeeBlue Founder and designer, Sherrill Mosee, set out to solve a problem she calls the “overload bag syndrome.” She wanted to create an organizational fashion bag for busy women whose roles changed throughout the day. Mosee put her degree in engineering to work and came up with the patented MinkeeBlue design. During MinkeeBlues' first launch, Sherrill experienced a ton of orders and ordered 1200 bags but 30% of them were defective therefore she lost a lot of revenue. How do you manage the highs, lows, and losses of running a business and creating a powerful brand that revolutionizes the way consumers think about a product?